Adam, Amir, Syed M. Fauzan Ali, and Muhammad Mashhood Ahmed. 2022. “ENGLISH 2 THE IMPACT OF BRAND RELIGIOSITY AURA AND BRAND EMOTIONAL BOND ON BRAND PERSONALITY AND BRAND LOYALTY: PAKISTAN ISLAMIC BANKING IN FOCUS”. Habibia Islamicus (The International Journal of Arabic and Islamic Research) 6 (1):17-34. https://doi.org/10.47720/hi.2022.0601e02.