Adam, A., Syed M. Fauzan Ali, and M. M. Ahmed. “ENGLISH 2 THE IMPACT OF BRAND RELIGIOSITY AURA AND BRAND EMOTIONAL BOND ON BRAND PERSONALITY AND BRAND LOYALTY: PAKISTAN ISLAMIC BANKING IN FOCUS”. Habibia Islamicus (The International Journal of Arabic and Islamic Research), vol. 6, no. 1, Mar. 2022, pp. 17-34, doi:10.47720/hi.2022.0601e02.