PRICING IN SERVICES IN MODERN AND ISLAMIC PERSPECTIVES

سروسز (ملازمتوں)کی تسعیرکے شرعی مسائل

Abstract

The word pricing is one of the four Ps of Marketing Mix (Product, Price, Place and Promotion) and the most important and attractive one as it bears profit and income for producer and employee. Using various pricing strategies, a rate is fixed for a product or service in order to get suitable profit. If it is not taken care, the business or service may cause you loss financially. Like this term is used in production, it is also practiced in services in order to determine inflation rates and fixing daily wages and monthly salaries, for which various pricing strategies and arithmetic formulas are used. In this paper I have come up with introduction of Pricing in Modern and Islamic perspective and then limiting the topic to pricing in services, I discussed various Shariah issues of Pricing in services in the light of Quran and Sunnah.