URDU 7 JURISPRUDENTIAL REVIEW OF CONTESTS CONDUCTED TO PROMOTE A PRODUCT IN MARKETING

مارکیٹنگ میں پروڈکٹ کی ترویج کے لئے مسابقوں کے انعقاد کافقہی جائزہ

Abstract

Promotional activities (e.g. advertising, promotional gifts, promotional contests) are the key roots of Marketing which play a vital role to create consumer awareness about the products and services available in the market and ultimately contribute to the economic progress and social development. Indeed, the principles about the promotional ethics in Islam are directly or indirectly explained in the old and new Islamic literature in scattered shape. The focus of this study is to gather and implement the Islamic point of view about the promotional ethics related to promotional contests by pointing out the unlawful promotion tactics with suitable recommendations based on fiqhi opinions.